7.1. Definition. During the course of performance under this Agreement, each party may make available to the other party information that is identified as, or should reasonably be understood by the receiving party to be, proprietary or confidential (the “Confidential Information”). Confidential Information specifically includes, without limitation, this Agreement, the Service, Order Form(s), Customer Data, business plans, product plans and roadmaps, financial data, pricing information, marketing and personal information, technology (including without limitation, source code, algorithms, processes, technical data and documentation, product plans, research, software, and other confidential intellectual property), trade secrets, and know-how. Confidential Information will not include any information that: (a) is or becomes generally known to the public without violation of this Agreement by either party; (b) obtained by receiving party from a source other than the disclosing party without obligation of confidentiality, including to either party; (c) is independently developed by the receiving party; or (d) is Aggregate Data.